Department: Growth & Paid Media

Reports to: Head of Paid Search

Core Objective: Drive profitable customer acquisition through strategic, data-driven paid search execution

Key KPIs: New patient revenue, ROAS, campaign efficiency, cross-channel synergy

Experience Level: Mid to Senior (3+ years)

Toothfairy is the UK’s first and only fully health-regulated teledentistry app, using cutting-edge technology to solve access to dental care at scale. We’re reshaping the way people experience oral health—from AI-powered assessments to seamless remote treatments.

As we scale our growth engine, we’re seeking a performance-led, strategic PPC Manager to own and evolve our paid search and social function. This is a critical role focused on scaling new patient acquisition through Google Ads, Meta, Linkedin and driving cross-channel growth across our consumer and partner audiences for both B2C and B2B.

• Plan, manage, and optimise paid search campaigns across Google, Meta, Linkedin, and TikTok
• Execute growth experiments, A/B testing, audience targeting, and bidding strategies with precision
• Use performance data to generate insight-led optimisations, aiming for profitable, scalable outcomes
• Leverage automation and creative iteration to maximise conversion value

• Present performance insights through actionable, story-driven reports
• Identify cross-channel growth opportunities in Paid Social, Retention, and Creative

• Work cross-functionally with Creative, Data, and Retention teams to align goals and execution
• Keep pace with the latest platform updates and beta features to gain early mover advantage
• Contribute to process improvement, workflow innovation, and team upskilling
• Support broader marketing ops by sharing insights and learnings

• 3+ years managing Google & Meta accounts within a performance or ecommerce-led team (agency or in-house)
• Strong grasp of attribution, margins, and patient/customer lifetime value
• Proven experience in scaling paid acquisition with ROI accountability
• Proficient with Google Analytics, Tag Manager, and bid management tools (e.g. Triple Whale, Meta analytics)
• Clear, confident communicator—written and verbal
• Strong time management and self-direction skills

• Expert in Google Ads platforms, Meta Facebook / Instagram
• Skilled in audience targeting, conversion tracking, and data analysis
• Fluent in Excel/Sheets and dashboarding tools
• Experience with Meta Ads, Google Ads, or other paid media channels
• Background in healthtech, D2C, or subscription-based businesses
• Familiarity with CRO, funnel testing, and eCommerce principles