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• Lifecycle Marketing Manager

• Permanent
• Full time
• Hybrid (Barcelona, CT, Spain)
• Marketing

Location: Barcelona | Type: Full-time

We're hiring—and we're doing it the Frekuent way. In a world where technology moves fast, we move with purpose. If you're ready to make your next big move and create something meaningful, you're in the right place.

Being part of our dream team isn't just about a job, it's about enjoying the frekuency. If you're ready to be part of this journey and grow together, join us and make a real impact.

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Get to know us

Frekuent is a fast-growing company redefining the payment experience, helping businesses turn one-time buyers into lifetime clients through unique loyalty boosters. We believe that the secret to more sales is giving customers less: cashless, contactless and effortless payment solutions that transform the way businesses operate. With Frekuent, transactions happen in seconds, keeping customers coming back for seconds.

Want to know more? Check us out atwww.frekuent.com.

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About the Role

Frekuent is building the infrastructure for unattended retail in Spain. We are a fast-growing team of 70 people with a lean, high-impact marketing team.

Your core mission is to own the lead relationship after first contact — turning prospects into customers and lost leads into new opportunities. You will build and run the nurturing and reactivation engine that Frekuent needs to scale, working with a finite and listable ICP across the unattended retail sector in Spain.

This is a hands-on, execution-focused role with direct impact on pipeline and revenue.

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What You'll Be Doing

• Design and execute campaign sequences that move prospects through the funnel from first touch to sales-ready, ensuring the right message reaches the right lead at the right moment

• Segment and re-engage lost leads with targeted reactivation campaigns based on vertical, funnel stage, and reason lost

• Build automated flows in Zoho Campaigns triggered by lead behaviour — form submissions, omni channel engagement, no-response windows

• Maintain Zoho CRM as a reliable, structured system that both sales and marketing can trust and act on

• Feed segmented lead lists into paid media for retargeting campaigns, in close collaboration with our paid media specialist

• Brief the Designer on visual assets needed for email and nurture flows

• Track and report on email performance, lead progression, and reactivation rates — feeding insights back to the Campaign Manager and CMO

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Who We're Looking For

Must Have

• 5+ years in lifecycle, CRM, or email marketing in a B2B environment

• Hands-on experience with a CRM and email automation platform — Zoho, HubSpot, Salesforce, or similar

• Strong segmentation skills — you think in lists, triggers, and conditions, not just campaigns

• Comfortable managing multiple active flows in parallel within a sprint-based workflow

• Takes ownership end-to-end — from brief to launch to optimisation, without needing to be chased

• Data-driven mindset — you make decisions based on open rates, click-through rates, and conversion, not instinct alone

Nice to Have

• Familiarity with Clay, Apollo, or similar prospecting tools

• Experience working at the marketing and sales interface — you understand what makes a lead sales-ready

• Experience in SaaS, fintech, or B2B tech companies

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Hiring Process

We move fast and keep the process simple. We're looking to hire as soon as possible.

1. Introductory Call — a conversation with our People team to get to know you and share what life at Frekuent looks like

2. Technical Interview — a deep-dive with our Marketing team to assess your experience, CRM knowledge, and approach to lifecycle strategy

3. Assessment Presentation — present your work to our CMO and show us how you think about the lead relationship

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What’s in it for you

🌍 A hybrid model that works – Enjoy the energy of our office 3 days a week and the flexibility of working remotely the other 2.

⏰ Flexible schedule – because we trust you to own your time and your outcomes.

🍽️ Meal vouchers – Enjoy a monthly support of meal vouchers to make your workdays tastier.

🩺 Health & wellness – private health insurance and discounted gym memberships to keep both body and mind in top shape.

📚 Learning & development – English classes and role-specific training, because your growth is part of our journey.

🌴 23 days of paid time off – plus local holidays, because great ideas need space to rest.

🚀 A dynamic, fast-growing environment – where each day is unique and every idea counts.

🤝 A collaborative mindset – surrounded by people who genuinely enjoy building together.

🎉 Regular afterwork & teambuilding events – activities to relax, connect, and strengthen team bonds.

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Why you'll love it here

At Frekuent, we believe our success is built on our people. We’re a team of non-conformists, committed and solution-driven individuals, who know that infinity is the limit when it comes to innovation. With plenty of room for personal and professional development, we value creativity, ownership, and collaboration — all driven by a strong culture that fuels our growth.

Be authentic isn’t just a value, it’s our belief that embracing who we are and appreciating diverse backgrounds, experiences and opinions is what truly enriches us.

If you're ready to jump into an exciting environment and make a real difference, this is the place for you.

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