CRM Specialist
Manual
CRM Specialist
We are looking for an experienced CRM professional to manage all CRM campaigns in Brazil for the Weight Loss category from strategy to execution. You will own acquisition, retention and transactional communications by email, SMS and Whatsapp channels. This position will be part of the Global Growth team and report to the Growth Manager Weight Loss Brazil.
What you'll do:
Building, managing and reporting all Brazilian Weight Loss CRM campaigns through Customer.io platform;
Translate business objectives into CRM strategies to bring increasingly effective results in customer acquisition and retention;
Build, manage and report tests to ensure continuous improvement on actual CRM performance campaigns, such as cart abandonment, churn recovery, prospecting, promotions and member get member;
Continuous review of the user communication journey in order to decrease number of contacts (tickets) and making the experience smoother;
Working closely (daily interaction) with UK team to ensure alignment on global strategy and best practices shared
Who you are:
At least 4 years of experience with CRM platforms such as Customer.io, Braze, Salesforce and/or others
Fluent in English
Exceptional written ability in PT
Intermediate/Advanced HTML knowledge
Highly analytical profile, able to build reports and track performance
Able to carry out strategic analysis of the customer journey and propose actions to meet or improve business objectives
Experience with creative development with the copy/design team, building briefs and processes to drive content production
What we offer:
Private medical insurance plan (Amil S750)
Access to English learning platform with 1 class hour per week
Gym and wellness benefit with Wellhub
Hybrid role based in São Paulo
22 business days of vacation
A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
Join in the early stages of one of the most promising scale-ups in the health & wellness space
- Department
- Marketing
- Locations
- São Paulo
- Remote status
- Hybrid
About Voy
Healthcare is broken. We’re fixing it — and we need your help.
Back in 2019, we launched MANUAL to to tackle men's health (starting with hair loss and sexual health). A few years later, we launched Voy with a focus on weight loss. But our ambition has always been bigger. Healthcare too often treats conditions in isolation, not people as a whole, and we're on a mission to prove there's a better way.
In 2025, we evolved from MANUAL into Voy, a brand built for the long game: supporting people through every stage of life, not just a single diagnosis. Today, we support over 1 million members across the UK, Germany and Brazil, delivering personalised care across weight loss, menopause, hair loss and TRT (with more categories on the way).
Ready to join us and change how healthcare feels for millions of people?