We are looking for an experienced CRM professional to manage all CRM campaigns in Brazil for the Weight Loss category from strategy to execution. You will own acquisition, retention and transactional communications by email, SMS and Whatsapp channels. This position will be part of the Global Growth team and report to the Growth Manager Weight Loss Brazil.

What you'll do:

• Building, managing and reporting all Brazilian Weight Loss CRM campaigns through Customer.io platform;

• Translate business objectives into CRM strategies to bring increasingly effective results in customer acquisition and retention;

• Build, manage and report tests to ensure continuous improvement on actual CRM performance campaigns, such as cart abandonment, churn recovery, prospecting, promotions and member get member;

• Continuous review of the user communication journey in order to decrease number of contacts (tickets) and making the experience smoother;

• Working closely (daily interaction) with UK team to ensure alignment on global strategy and best practices shared

Who you are:

• At least 4 years of experience with CRM platforms such as Customer.io, Braze, Salesforce and/or others

• Fluent in English

• Exceptional written ability in PT

• Intermediate/Advanced HTML knowledge

• Highly analytical profile, able to build reports and track performance

• Able to carry out strategic analysis of the customer journey and propose actions to meet or improve business objectives

• Experience with creative development with the copy/design team, building briefs and processes to drive content production

What we offer:

• Private medical insurance plan (Amil S750)

• Access to English learning platform with 1 class hour per week

• Gym and wellness benefit with Wellhub

• Hybrid role based in São Paulo

• 22 business days of vacation

• A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL

• Join in the early stages of one of the most promising scale-ups in the health & wellness space

Department

Marketing

Locations

São Paulo

Remote status

Hybrid

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