Paid Media Growth Marketer - (Porto / Remote)

About Barkyn

Barkyn is on a mission to reinvent the pet space in Europe. From personalized health plans to tailored nutrition and vet support, we’re building a brand that’s redefining how dogs (and soon more) live healthier, longer lives. Backed by top-tier investors and loved by tens of thousands of customers, we’re scaling fast and thinking bigger than ever.

The Role

This role sits at the intersection of paid media, creative strategy, and growth experimentation.

You will own paid acquisition performance across the paid media channels with special focus on meta, working closely with Creative, Brand, Product and Data to scale new customer acquisition efficiently.

Your focus will be:

• improving CAC

• scaling spend

• testing creative angles

• optimizing landing pages

• driving subscription growth

🔨What You’ll Do

Paid Media & Budget Ownership

• Manage and scale monthly acquisition budget

• Own performance across paid media channels

• Optimize campaigns against CAC, CVR, CTR, LTV

• Build and iterate campaign structures (prospecting, retargeting, winback)

Creative & Growth Testing

• Work closely with Creative team on ad concepts and iterations

• Define testing roadmap across statics, video and UGC

• Run structured A/B tests (hooks, offers, formats, messaging)

• Identify winning creatives and scale

Creative & Growth Testing

• Performance & Data Analysis

• Monitor funnel performance end-to-end with best practice KPI’s

• Analyze user journey and drop-off points

• Deliver weekly performance insights & recommendations

• Translate data into creative and media actions

Landing Page & Funnel Optimization

• Work with UX and Product to improve conversion rate

• Define landing page tests (offers, messaging, layout)

• Support creation of campaign-specific landing pages

• Improve subscription conversion performance

Cross-team Collaboration - Partner with:

• Creative team (ad production)

• Brand team (messaging & positioning)

• CRM team (retargeting & winback)

• Product & UX (conversion optimization

✅ Must-Have

• 3+ years in Paid Social / Growth Marketing (DTC preferred)

• Strong hands-on experience with Meta Ads

• Experience managing €100k+ monthly spend

• Data-driven mindset with strong analytical skills

• Experience running creative testing frameworks

• Comfortable working in fast-moving startup environment

⭐️ Nice-to-Have

• Subscription / DTC experience

  Landing page testing experience

  Pet / consumer brand experience

🔎 Profile We’re Looking For

• 3–6+ years of experience in paid media, growth marketing, or performance marketing

• Experience in DTC, e-commerce, or subscription businesses

• Strong background in Meta Ads-first environments, ideally with exposure to other paid channels

• Proven track record managing €100k+ monthly budgets and improving core metrics such as CAC, CVR, CTR, and LTV

• Experience building and scaling creative testing frameworks across statics, video, and UGC

• Comfortable working cross-functionally with Creative, Brand, CRM, Product, and UX

• Strong analytical ability, with experience turning funnel data into media, creative, and landing page actions

• Experience in fast-paced, high-performance marketing environments where paid media is directly tied to growth targets

Previous role as:

• Paid Social Manager

• Growth Marketing Manager

• Performance Marketing Manager

• User Acquisition Manager

• Paid Media Specialist / Lead

Why Join Now

This is a rare chance to join a company in a pivotal growth phase, work closely with top leadership, and be at the center of how we build and scale. If you’re hungry to learn, ready to own projects, and excited by speed — we want to talk.