Brand Messaging Lead - (Porto / Remote)

About Barkyn

Barkyn is on a mission to reinvent the pet space in Europe. From personalized health plans to tailored nutrition and vet support, we’re building a brand that’s redefining how dogs (and soon more) live healthier, longer lives. Backed by top-tier investors and loved by tens of thousands of customers, we’re scaling fast and thinking bigger than ever.

The Role

We are looking for a Brand Messaging Lead who can translate Barkyn’s brand strategy into clear, compelling, and high-performing messaging across all touchpoints. This is not a traditional brand role focused on guidelines or visuals. This role is about turning strategy into words that convert.

We want someone that is comfortable moving between high-level thinking and execution-level copy.

You will sit at the intersection of brand and growth, ensuring that everything we say:

• is rooted in customer insight

• reflects the brand clearly

• drives measurable performance

🔨What You’ll Do

• Translate brand positioning into clear messaging frameworks

• Define value propositions, messaging pillars, and key narratives

• Identify emotional drivers and Category Entry Points (CEPs)

• Ensure messaging resonates across different markets (ES, PT, IT)

• Develop ad copy, hooks, and angles for performance channels

• Write and refine landing page messaging

• Shape CRM messaging and lifecycle communication

• Create clear, actionable briefs for designers, editors, and creators

• Ensure creative is grounded in strong messaging, not just visuals

• Work closely with Growth to iterate based on performance data

• Translate customer pains, motivations, and objections into messaging

✅ Must-Have

• A strong copywriter with a performance mindset

• Proven ability to translate brand strategy into messaging and copy

• Comfortable working across: ads, CRM and landing pages

• You think in systems, not just outputs, understand what drives people to act and you can simplify complex ideas into clear, persuasive language

⭐️ Nice-to-Have

• DTC / subscription experience

• UGC-style creative systems

• Familiarity with performance marketing environments

• Understanding of consumer psychology / behavioural drivers

🔎 Profile We’re Looking For

• 5–8+ years of experience in copywriting, brand messaging, or growth marketing

• Previous role as:

  • Brand Messaging Lead / Strategist

  • Senior Copywriter (performance-focused)

  • Creative Strategist (DTC / growth)

• Experience in DTC, e-commerce, or subscription businesses

• Background in high-performance marketing environments (e.g. Meta, Google, CRM-driven orgs)

• Proven track record writing conversion-driven copy across ads, landing pages, and lifecycle (CRM)

💡 Bonus

• Multi-country go-to-market experience

• Experience launching retail from a D2C base

• Familiarity with supply chain and retail operations tooling

• Understanding of consumer psychology / behavioural drivers

Why Join Now

This is a rare chance to join a company in a pivotal growth phase, work closely with top leadership, and be at the center of how we build and scale. If you’re hungry to learn, ready to own projects, and excited by speed — we want to talk.