Global Head of Growth - Pet, Online

About Barkyn

Barkyn is on a mission to reinvent the pet space in Europe. From personalized health plans to tailored nutrition and vet support, we’re building a brand that’s redefining how dogs (and soon more) live healthier, longer lives. Backed by top-tier investors and loved by tens of thousands of customers, we’re scaling fast and thinking bigger than ever.

The Role

We’re hiring a Head of Growth to lead the charge on our D2C growth engine. This is a critical leadership role focused on scaling both acquisition and retention, across multiple markets and channels.

You’ll bring deep experience in growing pet D2C brands — ideally, fresh food or subscription — and know how to build performance systems, create customer journeys, and lead a team of specialists.

What You’ll Do

• Own and scale acquisition across paid media, social, organic, influencers, and content

• Lead retention strategy, designing journeys and tactics to improve LTV

• Work closely with product, content, and tech to deliver growth campaigns end-to-end

• Own performance reporting, budget allocation, and channel strategy

• Test new growth levers — fast and often — with a strong execution bias

• Guide external partners and freelancers (media, creative, analytics)

What You Bring

✅ Must-Have

• 6+ years of experience in online/D2C marketing

• 1+ years of experience at a pet D2C startup, ideally in fresh food or subscription

• Hands-on experience across multiple acquisition channels, and deep expertise in at least one (e.g. Paid Social, SEM, Influencers)

• Experience owning customer retention strategy (journeys, campaigns, optimization)

• Fluent in performance metrics (CAC, LTV, churn, payback, ROAS, etc.)

💡 Bonus

• Experience scaling across multiple EU markets

• Strong eye for creative performance in pet verticals

• Familiarity with Shopify, Klaviyo, GA4, Segment, Amplitude, etc.

Why Join Now

This is a rare chance to join a company in a pivotal phase of growth, work closely with top leadership, and be at the center of how we build and scale. If you’re hungry to learn, ready to own projects, and excited by speed — we want to talk.