Position Overview

At Barkyn, we're building the future of pet wellness, and communication plays a critical role in this journey. As CRM Lead, you’ll be responsible for owning our customer communication strategy, managing end-to-end retention initiatives, and building scalable programs that drive lifetime value and customer happiness.

Responsibilities

• Lead the strategic planning, development, and execution of CRM and lifecycle marketing campaigns;

• Own all retention flows across email, SMS, and push notifications, optimizing touchpoints throughout the customer journey;

• Manage and mentor a small team of CRM specialists;

• Collaborate with Brand and Product to ensure messaging consistency and personalization at scale;

• Deep dive into customer journey and retention analytics to guide improvements and experimentation;

• Use platforms like Klavyio (ideal), ActiveCampaign or similar tools to build high-converting flows;

• Partner with Data to build segmentation strategies and customer behavior models;

• Monitor key CRM KPIs (e.g. CLV, churn, open/click rates) and report regularly on performance;

• Contribute to copywriting and creative processes, especially where brand tone-of-voice is critical;

• Stay updated on best practices and emerging CRM trends.

Skills

Mandatory:
● Minimum of 6 years of experience in B2C businesses, with 3+ years focused on CRM;

● Proficiency in email marketing platforms (ideally Klaviyo) and marketing automation tools;

● Strong analytical mindset with experience using data to optimize customer journeys;

● Leadership skills, with experience managing a small team;

● Experience working at a startup environment (<200 employees);

● Native Portuguese or Spanish speaker; fluent in English.

Nice to have:
● Experience at a DTC company selling physical products;

● Background in copywriting and/or branding;

● Living within 1 hour of Porto;

● Dog owner (we’re all about that furry life!).

Supervisory Responsibility

• This position has supervisory responsibilities.

Why Barkyn

• Mission-driven team improving pets' lives;

• Tech-centered, product-first company;

• Hybrid flexibility with strong team culture;

• Perks for pet lovers (of course).

Ready to build something meaningful?